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Tag Archives: Branding

Debbie Allen: Be a Highly Paid Expert

Several weeks ago, I had the opportunity to participate in a workshop: Debbie Allen: Be a Highly Paid Expert. She talked about her ‘Expert Positioning Formula’ and taught a room full of people a new way to brand and market our businesses. If I came away with any one thing it’s this: If your brand is not in ‘focus’, clearly making your point about ...

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